I’ve said before that as a guild leader, you should always back what you say with an action. I almost lost a good person because I told them that I would promote them to an officer rank when more folks were in the guild. I promoted someone else instead first. I should have waited until all of the candidate officers were on and then promoted them.
This idea of doing what you say you are fgoing to do is great, but I have learned something else that is very important to remember in the future: Never make any promises to a specific individual where the good of the guild is concerned. If you have someone in consideration for a promotion, do not tell them that they are being considered. When you are ready to promote them — just do it.